FAQ for Exhibitors

We have compiled the most important questions and answers to your participation as exhibitor at our digital live event. We are happy to assist you with any further questions. Contact us!

  • Participation
  • Digital Platform
  • Participants
  • Exhibitors and Products
  • Lead Tracking
  • Press


How can I participate in ACHEMA Pulse as an exhibitor?

Please contact us via our non-binding pre-registration form. If you are already a registered exhibitor of ACHEMA 2022 you do not need to pre-register again.

Is there also the possibility to place co-exhibitors on the Pulse profile? Possibly with a logo? What linking options are there?

Yes, the co-exhibitors will be displayed with a logo on the main profile. The logo will be linked to the co-exhibitor's profile (a separate Pulse package for the co-exhibitor is necessary for his profile).

What benefits does ACHEMA Pulse offer me as an exhibitor?

ACHEMA Pulse is the digital flagship event for the global ACHEMA community. Make contacts and expand your business network, present your latest products and exchange ideas on innovations and visionary solutions.

Can you give some details of how I might imagine the digital event?

ACHEMA Pulse is based on two main components: presentations of products and companies, and a programme of high-level presentations. As an exhibitor, you can present your company and its achievements on an individual company profile page which will serve as the first point of contact for any potential customer – you might think of it as a combined calling card and substitute exhibition booth. You can associate your profile with a certain number of employees enabling them to make contact with potential customers or partners using a variety of communication tools. As event participants also your staff members can attend presentations on the virtual platform and view other participants' and companies' profiles. In order to find interesting contacts they'll have support from an integrated matchmaking tool that will offer suggestions based on common interests.

If I exhibit at ACHEMA Pulse, do I need to get someone to design a virtual booth?

No. As an exhibitor at ACHEMA Pulse, you can present your company on a custom company profile page that you can fill with your own content in advance of the event (e.g. text, images, further media).

Please also check our short explanatory video!

If I have a virtual booth, can and may I include it?

This is possible, via iFrames virtual booths can also be integrated. So a video can be replaced by such a digital stand or a digital pump or similar. It is displayed instead of the teaser video.

As an exhibitor, can I see who visited my lecture / live presentation?

Yes. As follow-up you will receive a lead list of the participants that visited your lecture or live presentation.

What is included in the Social Media Kit and when is it available?

The Social Media Kit includes graphical elements in formats that are optimized for social channels as LinkedIn, Facebook, Twitter and Instagram and is available with the opening of the ACHEMA Pulse Shop.

What is included in the E-Mail Marketing Kit and when is it available?

The E-Mail Marketing Kit includes text templates and banners for your invitation management, e.g. for the dispatch of the ticket codes and Premium+ ticket codes. It is available with the opening of the ACHEMA Pulse Shop.

Can participants interact directly "on behalf of the company" (chat/video call)?

No - interactions take place between "real" people on the event platform. Your staff members are listed as an employee in your company profile so that the participant can contact them personally.

Can I also register as an exhibitor shortly before the event?

It is correct that you can register as an exhibitor until shortly before the event. However, you will then of course only be able to draw limited attention to your participation in advance and will also not be visible to visitors on our website in advance. Therefore, it might be advisable not to wait too long before registering in order to take advantage of the maximum advertising effect.

Will the platform remain online after the event is over?

The platform will be accessible and available to all participants until 30 June 2021. During this time, you will still be able to view exhibitor and participant profiles and contact users via the chat tool.

Digital Platform

How many staff members can I entitle and invite to edit our company profile?

As many as you need. Just enter the E-Mail addresses of your staff members (e.g. in your marketing department) into the field "Partner editor contacts" within the form for editing your company profile.

Can an employee be assigned to different companies at the same time as an exhibitor/participant? We are a group of companies and would like to assign colleagues to the different co-exhibitors/companies that belong to our group of companies.

Yes, an employee can also be assigned to several exhibitors/companies. The nomination of contact persons for your exhibitor profile is possible along with assigning exhibitor tickets in the ticket shop (Exhibitor Service Center). Please feel free to contact our support team for further assistance.

Can employees be tagged on the platform with a language identifier in which they can be addressed and communicate (e.g. Spanish, French, etc.)?

No language recognition can be marked in the sense. The platform is displayed to the employees in the respective language that was also stored. However, each employee can add their own description in the profile. There it would be possible to indicate language skills.

What does "Onboarding" mean?

The onboarding process enables all exhibitors and participants to set up their personal user profile so as to get the greatest possible advantage from the matchmaking tool. The matchmaking tool will support all participants - and as such also your employees - during the event by suggesting the most interesting contacts for them from among the full list of users.

Which technical conditions do I need to meet for the best possible participation at ACHEMA Pulse - which browser should I use?

The ACHEMA Pulse event platform works best with the browsers Google Chrome and Microsoft Edge Chromium (the latest version if possible). It is also supported on the latest Version of Firefox and Safari. Microsoft Internet Explorer is no longer supported. If you use Internet Explorer, you will have to expect significant display limitations.

To join ACHEMA Pulse from everywhere and everytime you want to, a mobile app for iOS and Android will be available. Using the mobile app, it will be very handy to take adavantage of all functions like e.g. participation in live presentations, communication with other participants or management of your personal agemda for the digital event.

Can live workshops be watched on-demand after the actual date?

No, live workshops are not recorded due to the General Data Protection Regulation. Live streamings with an unlimited number of participants as talks, panels or pitches are recorded and available on-demand the following morning.

What does the "Link to your own live content" feature in the Brand Profile mean?

These are the links in the exhibitor profile to the sessions in which you are listed as a speaker.

Is special software needed for video calls, e.g. Zoom etc, or will this be possible through the digital platform?

1:1 video meetings can be held through the integrated tool Jitsi. Participants can of course also exchange other video call links via chat and can enter a video call outside of the platform.

Which functions are active in the exhibition and networking area from May 31 until the end of June? Also already the chat and meeting function?

With opening of the platform you can contact other particpants via chat and arrange meetings.

Can you control which formats are available on demand?

All live stream content can be made available on demand. Roundtables are excluded from this. These can also be recorded, but data protection must be observed here. This means that consent must be obtained from each participant.

How long is it possible to book services (register, packages, upgrades)?

The ACHEMA Pulse Shop closes on 10 June 2021.

What is a "pitch/case"? What will be streamed in this format?

A format limited to 15 min. in which an innovation or user-related products are presented.

Can a video stream be completely devoid of human presence, i.e. pure product advertising, and can interactive buttons be integrated into the videos, i.e. a fast-forward function be built in so that the viewer can fast-forward?

Yes, this is possible. Please use the option to add videos to your company profile or appropriate to your product. The streaming function is designed for live presentations, which are usually performed by people in front of the camera.

What platform is being used for this event?

For the technical implementation of the virtual event we use the provider talque:

Do participants need to download software to watch a video?

No, participants do not need to download any software to use the platform, however the use of the newest browser version of Google Chrome is highly recommended. Alternatively, Mozilla Firefox or Microsoft Edge can be used. Within company specific networks a specific firewall configuration may be advisable which can be found here:

Can the platform be used in the browser version or does an app have to be used?

The platform can be used in the browser version (Google Chrome and Microsoft Edge Chromium, the latest version if possible). It is also supported on the latest Version of Firefox and Safari. Microsoft Internet Explorer is no longer supported. Recommendation: You can also use the app.

Is the platform open 24/7?


Is the platform integrated with "Google search", i.e. would a customer, for example, be able to access the exhibitor's company profile directly via Google search?

No, the event is a closed space.

Are only the lectures in the exhibitor forum listed under Now Live or also the sessions of the conference?

All lectures that are currently running will be displayed, of course this depends on your ticket category.

Chat function: Is it always a specific person of the "booth staff" who is contacted or is the chat function a general inquiry to our company, that any staff member can answer?

The participant can contact any of your employees via chat that you have specified in your company profile. Chats are thus always initiated between persons.

Can I access my chats after the event?

Yes, the chat messages will remain in your ACHEMA Pulse profile even after the event.

Does the admin have access to all chats?

No, the chats are linked to the respective profile, therefore the admin would have to log in with the corresponding login data of the employee to be able to see the chat. This is also not permitted for data protection reasons.

All bookable live content is recorded and is then available on demand. Will we receive the recording to upload it to our own YouTube channel, for example?

On-demand videos are made available to watch via link. They are hosted on Vimeo. In principle, a video could also be downloaded from there and then uploaded again on another platform (e.g. Youtube). We recommend to use the high quality stream and to share it via link, which is automatically provided by Vimeo.

Are there any specific technical conditions for "Open Space"? Could you also upload a video? Can you do more than just chat? What content is to be played there and how is the presentation?

The Open Space offers participants the possibility to exchange thoughts on common issues in a fixed time-slot (preferably during break times). User-driven content is created where you as exhibitor can participate as well.
The technical framework really only includes a stable internet connection and a camera and microphone. It is possible to integrate a Youtube link directly, as well as to share the screen and play content through it.

Can I look at the agenda points afterwards?

All agenda items that are streamed live (talks/panels, pitches/cases etc.) will be available again the next morning. Workshops will not be recorded.

Which video call tool is integrated into the platform?

For 1:1 video calls and group meetings, Jitsi is used. For workshops, we use Zoom.

Can the speakers set their own background or is it uniform in the Live stream?

The background in this case is the stream frame, which is defined by us (or designed by the ACHEMA Marketing Team). However, you can choose your own virtual background in Zoom.

Does the exhibitor have to sit in front of the screen for 2 days, similar to a Zoom meeting?

It is not like a Zoom meeting. The exhibitor does not have to be available all the time. He can call up chat messages at any time when he logs into the platform. Of course, it makes sense to take the time during the two days of the event to actively contact participants via the platform and get to know possible new contacts.


Is it possible for me to move around the platform without giving my contact details?

No, because it's real people interacting at ACHEMA Pulse. Therefore, it is necessary to register with at least your E-mail address and your name.

How many virtual visitors do you expect?

Since ACHEMA Pulse will also be a premiere for us, it is difficult to estimate. We have set ourselves the goal of achieving the highest possible visitor presence at the digital event. The experience of other digital events in the trade fair environment indicates that attendance figures of around 30,000 are already considered a success.

What loss rates do you expect (registered but did not show up)?

On the exhibitor side, we do not expect any registered companies to withdraw from the event at short notice, while we do not yet have any reliable comparative figures for participants due to the premiere situation.

Do participants need to download software to watch a video?

No, participants do not need to download any software to use the platform, however the use of the newest browser version of Google Chrome is highly recommended. Alternatively, Mozilla Firefox or Microsoft Edge can be used. Within company specific networks a specific firewall configuration may be advisable which can be found here:

Are all persons that were onboarded shown in the participant area?

Yes, all participants of the event are shown in the participant area - visitors, employees of the exhibitors, partners, speakers, journalists etc.

Exhibitor tickets: If the person cannot be present during a certain time of that day, can his / her credentials (ticket) be transferred to another colleague?

Please note that exhibitor tickets are personalized and therefore not transferable. The registration data can therefore not be passed on.

Are lecturers at the conference only visible as speakers or also as employees of my company?

If the speakers are listed as employees in your company profile they are also visible as employees of your company.

Can I choose which participants take part in my sessions (e.g. workshops)?

No, basically every participant can register for your session (first-come first-served principle). However, you can specifically invite your interested parties by sending them the URL of the event in advance. Thus, you can indirectly control the list of participants.

Does ACHEMA Pulse take place in CET?

Yes, ACHEMA Pulse takes place in CET.

Are the time zones automatically adjusted?

Yes, the time zones are adjusted to your own time zone.

Exhibitors and Products

When can I enter our company profile? Can every co-worker update it?

You will receive an E-Mail with a link to enter your company profile in advance of the event. This E-Mail will be sent to the contact person (admin) stated on the application form. The admin can share the link with further co-workers.

Can the company description in the exhibitor profile be multilingual? If so, in which languages?

The event language is English. You can additionally enter your content, e.g. product descriptions in German. Users who set the event platform language to German will then see their German contributions. Additional languages are not provided.

Are there any other "tags" besides the keywords, maybe exhibition groups or similar like for ACHEMA?

Yes, it is possible to filter the list of exhibitors based on the exhibition groups known from ACHEMA.

Can I view my company profile before visitors enter the event?

Yes, you as an exhibitor will be admitted to the platform from mid May 2021 to review your company profile in context of the event platform and adjust it if necessary.

Lead Tracking

What opportunities do I get as an exhibitor to follow up on contacts? Is there a lead list?

Yes, you will receive a lead list of all your generated contacts after the event (file with GDPR compliant leads). Only staff members who are linked to the exhibitor profile can access the lead lists via the exhibitor profiles. Depending on the package booked, you are entitled to the standard or extended lead list:
Standard lead list: Lead list of all your generated contacts after the event (file with DSGVO compliant leads). Employees linked to the company profile can receive a lead list of all personal contacts they had contact with during the event. A lead is only generated if the contact was both sided via chat or video call appointments.
Extended lead list: The participant has the option of clicking on a "get more information" button on the exhibitor profile. The participant's contact details will be made available to the exhibitor's contact person.
= Possibility for the participant to be contacted by the exhibitor after the fair.

What data exactly is transmitted by lead tracking?

The lead list contains the following data: First Name, Last Name, E-mail, Company Name, Job title, Origin, Country.

Will the leads of our contacts be syncronized automatically?

No, the contacts are not synchronized.

A lead is only loaded into the downloadable list as soon as both sides have been in contact. Does this mean that participants in workshops or panels are also listed? Can I see from the list which touchpoint was used to create the lead?

The participant list can only be generated as a lead list if the participant had clicked on "participate". No, it is not recognizable through which touchpoint the lead was generated.

When will I get access to the lead lists?

The lead lists will be available for download after the event with a 24-48 hour delay.

List of participants after a talk/ workshop/ pitch: Are these provided after the event (after June 16?) or right after?

The lead lists will be available for download after the event with a maximum delay of 24-48 hours.


How can I interact with press and media representatives?

ACHEMA Pulse exhibitors can interact with press and media, e.g. via publishing press releases. For more information, check Press Services for Exhibitors.